In the present media-sensitive world, many companies and organizations are becoming more and more likely to employ professionals who have pre-existing knowledge in journalism, communications, public relations and public affairs in the role of a Spokesperson, also known as a Brand Ambassador, or Corporate Ambassador to ensure that public announcements are made in the most appropriate fashion, through the most appropriate channels in order to maximize the impact of favorable messages and minimize the impact of negative messages.
Unlike an individual giving a personal testimony, it is the job of this person to faithfully represent and advocate for the organization’s brands and positions in a positive light, helping to increase brand awareness and sales.
This person is meant to embody the corporate identity in appearance, demeanor, values and ethics. Their key element is their ability to use promotional strategies that will strengthen customer-product-service relationships and influence large audiences to buy and consume more.
Natalie Valerin is an actress, singer and spokesperson. She left the group mid-competition. She left the group to focus on her own music as well as her acting career. She combines her talents of music and persuasive speaking to be a beacon of light creating momentum for change. Her natural ability to raise the vibration of any room is felt through her illuminating sparkle, tenacity and will to create hope for so many.
